Our Services
Carswell Gould is a full service marketing communications agency. Our clients therefore gain from the experience of professionals in each discipline
We work as a team with you to deliver consistent and measurable solutions to meet your business objectives. We thrive on effecting positive change and use our marketing skills to deliver appropriate solutions. We also undertake single service work, our web development, design, PR, field marketing and marketing training have great track records for success.
What we do
Advertising - Campaigns with real results
OUTDOOR - TV - RADIO - ONLINE - RESPONSE/MAIL ORDER - CINEMA - ALTERNATIVE MEDIA
We deliver measurable results for our clients through mixing our award-winning creativity with analytical research to create, test and measure campaigns that make a real impact.
Our aim is to use our creative force and direction to generate awareness and appeal for your proposition. We make every word count.
The Proof
One recent advertising campaign for City College Southampton succeeded in raising numbers of enquiries from potential students by over a third.
Our campaign to raise awareness of Southampton Solent University's website achieved a massive increase of over 300,000 additional hits, in the days immediately following the launch.
Press & Public Relations - The most trusted communication tool
B 2 B AND CONSUMER MEDIA RELATIONS - CLIENT LIAISON - DAMAGE LIMITATION - CRISIS MANAGEMENT - BRAND LAUNCHES - EVENT MANAGEMENT - INTERNAL COMMUNICATION - STAKEHOLDER RELATIONS - CELEBRITY ENDORSEMENT - COMMUNITY PROGRAMMES - AWARDS & ACHIEVEMENTS - SPONSORSHIP PROMOTIONS
PR has greater credibility (and can have more impact) than advertising.
A detailed knowledge of our clients' products and services, a sound understanding of the media and our own creative flair ensures we deliver great PR.
Our team of talented communicators can make your business stand out from the crowd, differentiate your brand from competitors and build your reputation with customers and those whose opinions matter to you.
With extensive contacts across national, regional and trade media, our expertise is to create strategic PR campaigns that work either as a part of the full marketing mix or as an effective stand-alone campaign.
We could dazzle you with PR jargon but frankly we prefer straight talking - ring us or click on the link below to find out more.
Design & Creative - Not just a pretty face, design that gets results
PRINTED MATERIAL - CORPORATE IDENTITY + BRANDING - WEB - MULTIMEDIA - SIGNAGE - EXHIBITIONS - TV - RADIO - OUTDOOR - CINEMA - COPYWRITING - PRESENTATIONS - PACKAGING - POS - PROMOTIONAL CLOTHING - ARTWORKING - PHOTOGRAPHY - PHOTO RETOUCHING - 3D PRODUCT DESIGN
Great design and creative is the cornerstone of Carswell Gould. We believe we set ourselves apart by supplying excellent creative and responsive solutions.
Our superb track record illustrates our ability to provide hands on, logical and flexible results that work for our clients and, more importantly, their target markets.
With a great team of in-house designers, artworkers, copy writers and creatives we apply our abilities across all aspects of the agency's work. Our flexible and highly experienced in-house team create stunning bespoke designs for above the line campaigns, artworking to your corporate guidelines, copywriting scripts and developing your brand through to the equally important area of signs, exhibitions and promotional items.
We're great at meeting deadlines, ever-mindful of budgets and we win awards for our clients - which is good news for everyone! Our ability to evaluate your needs quickly, get under the skin of your business and make recomendations that get real results has been a huge beneft to our clients and the reason we continue to work with them year after year.
Want to know more? Contact us today you can come and see us in our city centre studio or why not take advantage of our free visual audit .
The Proof
New Milton Sand and Ballast was awarded 'BEST STAND IN SHOW' at this year's New Forest Show. This is the second time that the NMSB stands, designed by Carswell Gould, have won this prestigious title.
See for yourself - Take a look at our Flash portfolio or invite us to show you our work - your place or ours!
E-Marketing - Web development with marketing in mind
WEBSITE DESIGN AND PROGRAMMING - BANNER ADVERTISING - SEARCH ENGINE OPTIMISATION - HTML E-MAIL/NEWSLETTERS - VIRAL MARKETING - REPORTING AND MEASURING - WEB 2.0 - SOCIAL NETWORKING - AFFILIATE MARKETING - SPEED OPTIMISATION - SYNDICATION - RSS - AJAX OPTIMISED - POD CASTS - VIDEO CASTS - BLOGS - SERVER ADMIN - TECHNICAL CONSULTATION - FLASH ANIMATION
When it comes to e-marketing we won't confuse you with technical jargon. We speak plain English because we believe it is important to understand the benefit that new media can offer your business. By using the principals of traditional marketing and embracing the new technology available, we create the best online solutions for your business.
From striking highly visible websites to measurable, response driven online advertising campaigns. Whatever your online needs, we will provide the best solution to suit them.
Create and control your own e-marketing campaigns
With Carswell Gould's eBuild software you can be commander of your own email broadcast system. We set you up with a template and you can then create your own stunning html emails, send them to your list of recipients and view the results of your campaign in real time. The software is web based, so you can use it anywhere and it is simple to use. This allows marketing officers, assistants and even the MD to market direct to your targets and stay 100% on brand. Best of all it's extremely cost effective. Want to know more? Follow me...
Contact us today and we will show you how we can help you get the most from online.
Media Planning and Buying - where and when is just as vital
NEWSPAPERS - MAGAZINES - OUTDOOR - TV - RADIO - ONLINE
The creative aspect of any campaign is of paramount importance but without the strategic placement of your advertising, your message may not be reaching your target market and be wasted. We are dedicated to creating an effective competitive, sustainable advantage for our clients through providing quantifiable results to maximise your budget making it work harder for you through our planning and buying expertise.
Direct Marketing - If you communicate - make it direct to your target market
MAIL - BOTH TRADITIONAL AND E-MAIL - PRESS ADVERTISING WITH COUPON REPLIES - TELEMARKETING - DIRECT RESPONSE TELEVISION AND THE INTERNET - VIRAL MARKETING - SALES PROMOTION - PERMISSION MARKETING - CRM - DATABASE MARKETING.
We will source the most targeted mailing lists, design DM to have maximum impact on its recipient and choose the most effective method of getting your message in front of your target market. Carswell Gould will expertly manage every step of the process to maximise its effect and the awareness generated.
A key factor of all the direct marketing campaigns orchestrated by Carswell Gould is that each one is measurable. The data can be used to tailor future communications and can be analysed to build a profile of your customer base to define future prospects.
Check out our eBuild software - Create and control your own email marketing campaigns. Find out more...
"The fusion of creative thinking with customer knowledge and the latest technologies to generate customised communications and business solutions, across a mix of media." Prof. Derek Holder - Managing Director, IDMSchool of Marketing - Marketing training from the professionals
We believe that if you inform, involve and educate your employees they will grow with the company and build the company's ability, skill-set and morale. Our School of Marketing has been established to develop tailor made, cost effective marketing training programmes to build and develop staff skills, abilities and understanding of your marketing objectives and customer base.
Courses
Available in a variety of levels, from Foundation through to Advanced, our highly qualified trainers, facilitators and subject experts deliver courses that both motivate and achieve specific, pre-determined objectives.
Locations
Courses may be run either at your own offices, at an appropriate, convenient external location or at our offices in the centre of Southampton.
Length
Depending on the requirement, courses may be half-day, full-day or extended.
Style
Generally our courses are designed to be interactive since we believe the most effective method of learning is through guided experience.
Course Design
Courses are specifically designed to each client's need/ industry/ profession. We do not provide 'off-the-shelf' courses.
In our commitment to continuously invest in the development of our people, Friends Provident are delighted to extend our relationship with Carswell Gould, an organisation that combines a real passion for continuous education with a personal interest in seeing individuals grow and develop. Graham Harvey - Director of Marketing, Friends Provident
Hooked People Providers - Field marketing with a difference
Whatever your promotional needs may be, Hooked people providers will provide you with presentable, outgoing and reliable staff to enhance the image of your product or brand.
Hooked caters for a broad market and we can supply promotional staff who are skilled in the following areas:
Face To Face Marketing, Exhibition Support, Sample Distribution & Product Demonstrations Road Show Management, Event Management, Mystery Shopper, Leaflet And Flyer Distribution
National Boats Shows, the company behind the worlds leading marine shows London and Southampton) have been benefiting from Hooked filed marketing services for years. Visitor numbers to the shows have increased due to the creative, dynamic and proactive team of brand ambassadors managed by Hooked.
"You guys are streets ahead of the rest in field marketing" Mike Enser, National Boat Shows