TRAINING

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SCHOOL OF MARKETING

We believe that if you inform, involve and educate your employees they will grow with the company and build the companies ability, skill set and morale. Our School of Marketing has been established to develop tailor made, cost effective marketing training programmes to build and develop staff skills, abilities and understanding of your marketing objectives and customer base.

Courses

Available in a variety of levels, from Foundation through to Advanced, our highly qualified trainers, facilitators and subject experts deliver courses that both motivate and achieve specific, pre-determined objectives.

Locations

Courses may be run either in-house, at an appropriate, convenient external location or at our offices in the centre of Southampton.

Length

Depending on the requirement, courses may be half-day, full-day or extended.

Style

Generally our courses are designed to be interactive since we believe the most effective method of learning is through guided experience.

Course Design

Suitable for those new, or fairly new, to marketing. Provides an understanding of basic marketing concepts, terminology and organisation

 

SAMPLE PROGRAMMES

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THE MARKETING FOUNDATION COURSE

Courses are specifically designed to each client's need/ industry/ profession. We do not provide 'off-the-shelf' courses.

Typical course content:

  • The Marketing Concept
  • The Marketing Environment
  • Segmentation, Targeting & Positioning - Stage 1
  • Marketing Research
  • Marketing Plans - Stage 1
  • Product (or Service) Marketing


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    PERSONAL DEVELOPMENT COURSES

    Suitable for those who wish to develop or improve their working style.

    Courses include:

  • Effective Presentation Skills
  • Planning & Time Management
  • Team Building
  • Effective Management
  • The Art of Delegation
  • Stress Management
  • Business Writing Skills
  • Advanced Report Writing
  • Making an Impact at Meetings


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    ADVANCED COURSES

    Suitable for senior marketing professionals wishing to extend their skills base or keep abreast of marketing trends.

    Courses include:

  • External Short Courses
  • Individual Assistance
  • Current Marketing Trends


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    SPECIALIST MARKETING SKILLS COURSES

    Suitable for those working in marketing and wishing to improve their skills. Provides knowledge within one or more specific discipline.

    Courses include:

  • Branding
  • Direct Marketing
  • Effective Copy Writing
  • News Release Writing
  • Media Interviewing Skills
  • Crisis Management & Damage Limitation
  • Segmentation, Targeting & Positioning - Stage 2
  • Marketing Plans - Stage 2
  • External Agency Appointment & Management
  • Consumer Behavior
  • Public Relations
  • Effective Internal Communications Sales & Selling
  • Media & Creative Briefing
  • Exhibition Management
  • Production
  • New Product Development & Marketing