Too often in the past, there has been a tendency for businesses to cut back on investing in training as soon as a recession begins - but all the research suggests that this is not the best thing to do. Companies that continued to train their staff through the last recession emerged with motivated and trained staff, ready to benefit from the sudden upturn.

Now is precisely the time to keep investing in the skills and talents of your people. After all, it is the people you employ who will get you through. When markets are shrinking and order books falling, it is their commitment, productivity and ability to add value that will keep you competitive.

Conventional theory is that employers cut back on training during periods of recession both to save money and because they are less likely to be recruiting new staff.

However, falling demand and/or rising competition also lead companies into new markets; they can change business strategies in ways that result in new training needs.

This shows that the continued investment by employers to training - whether to survive in the short term or thrive in the long term - is crucial.

At Carswell Gould, Training has been established for over 10 years to develop tailor made, cost effective marketing and sales training programmes that build and develop staff skills, abilities and understanding of your marketing objectives and customers.

This will have an immediate effect on your ROI.

Courses

Available in a variety of levels, from Foundation through to Advanced, our highly qualified trainers, facilitators and subject experts deliver courses that both motivate and achieve specific, pre-determined objectives.

Locations

Courses may be run either in-house, at an appropriate, convenient external location or at our offices in the centre of Southampton.

Length

Depending on the requirement, courses may be half-day, full-day or extended.

Style

Generally our courses are designed to be interactive since we believe the most effective method of learning is through guided experience.

Course Design

Suitable for those new, or fairly new, to marketing. Provides an understanding of basic marketing concepts, terminology and organisation

SAMPLE PROGRAMMES

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Courses are specifically designed to each client's need/ industry/ profession. We do not provide 'off-the-shelf' courses.

Typical course content:

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Suitable for those who wish to develop or improve their working style.

Courses include:

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Suitable for senior marketing professionals wishing to extend their skills base or keep abreast of marketing trends.

Courses include:

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Suitable for those working in marketing and wishing to improve their skills. Provides knowledge within one or more specific discipline.

Courses include:

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